Roc Nation’s Desiree Perez Listed among Entertainment Industry’s Top Female Executives
Music and entertainment industry is among the highest revenue generating sectors in the region. In 2016 alone, the industry is reported to have generated about $17.2 billion in revenues. The leadership of this lucrative sector has over the years been dominated by males. However, there is a significant number of zealous females who have already found their way in. According to the 2017 Women in Music list by Billboard, Roc Nation’s Chief Operating Officer Desiree Perez is among the most powerful executives in the music and entertainment industry.
Billboard’s 2017 list contains best female dealmakers, tastemakers, and influencers as well as those who capture all aspects of the sector from recording to identifying talents. Perez’s appearance on the list has come as motivation to many women who aspire to serve the industry at the top executive levels. Her name featured among presidents of popular record labels, marketing managers, and female industry leaders who have contributed towards the success of well-known music artists over the last 20 years. Desiree Perez is known among the industry stakeholders to be a tough negotiator.
Roc Nation goes beyond a mere entertainment firm and record label. It’s a full-service company and deals with managing music artists, producers, songwriters, and merchandising. The company supports music-related projects and has signed popular music artists including Shakira, Rita Ora, and Timbaland just to mention a few, and Desiree Perez’s lacrosse camp.
Desiree Perez has been with Roc Nation 2009. As the COO, Perez oversees the company’s publishing and labeling activities. She also manages the day-to-day of the firm. As a negotiator, Desiree Perez sealed a $25 million collaboration deal with Samsung for Rihanna’s anti-tour as well as Sprint’s $200 million deal with TIDAL. Desiree’s performance record has greatly contributed towards her success in the music and entertainment industry.