Fabletics Is Succeeding With Their Unique Methods In the Fashion Industry
Fabletics is taking on Amazon. It is a new kind of fashion company, one that takes fashion purchases to a whole new level. It is beating Amazon and other online stores at their own game. While online stores have been sucking business out of physical shops because customers would visit those physical shops, try out clothes and end up not buying there because they could get a better deal on those same clothes online, Fabletics is doing what they are calling reverse showroom engineering. They do have physical stores, but they have a subscription membership as well. When people enter their physical stores, they are often already subscribed customers. If they are not, they have the option of signing up to be a subscribed member right then and there. When members enter a physical store to look for clothes, they can certainly buy them online, as whatever they pick out is added to their online Fabletics cart so that they can buy them later. Using this model of syncing online and offline stores, Fabletics is able to take customer data to a whole new level. They can now tailor their offline stores based on what people are buying online, and vice versa.
Fabletics is unique in many other regards as well. They focus on customer relationships. While other companies may not focus on their customers as much, preferring to stick to deciding prices, Fabletics knows the importance of building a strong customer relationship. This is why they have experienced such tremendous growth.
Kate Hudson is a strong supporter of Fabletics. For those who are not aware, Kate Hudson is a famous actress. Not only does she endorse Fabletics, but she is actively involved in making sure it succeeds. She gives them ideas and advice that will help them grow and improve. With her help, Fabletics achieved a top rating from the BBB.
If you are considering signing up for Fabletics, you should take their lifestyle quiz right away. This quiz will help you understand which clothes and styles are best for you. You can then use the answers to find the best Fabletics clothing.