Lime Crime creator and CEO Doe Deere has been fortunate to find success doing what she loves while unapologetically being herself. With vibrantly dyed hair, quirky clothes, and bold makeup she leads her web based beauty line fearlessly, equipping her customers to live their lives uniquely as well. After all, they are her inspiration and making them happy is important to her. Her idea of success is to create products and a vision that resonates with her customers without deviating from her core values. Each new product Lime Crime has introduced since it’s start in 2008 has done just that, becoming a cult favorite with a group of followers that Deere calls “unicorns.”
Leading in a creative industry requires time for creative thought, and Deere makes time for gathering her thoughts and brainstorming new products in her morning routine. She considers herself a morning person and uses the start of her day to spend time alone thinking and mentally preparing for the day. A low key morning is a priority for her, and it starts after a full night’s sleep, which Deere says is her secret to clear skin. She lives in Los Angeles, and also realizes the importance of hydration as part of her beauty routine in the dry environment. She then kick starts her day with some yoga stretches and a wholesome breakfast, which sometimes includes fresh oranges from a tree at her house. She also indulges in bonding with her two cats, Puffy Fluffles and Chester von Battingham.
While you may expect a modern CEO of a web-based business to be glued to technology from sunrise to sundown, Deere tries to limit her time using electronics in the morning. Other than waking up and checking her calendar and checking in with her staff, she waits until later in the day to crack down on emails and other tasks. In fact, her favorite part of the day is listening to music while doing her makeup. She takes good care of her face, washing and moisturizing it before starting on makeup. When possible, she uses Lime Crime products. She hopes to add a foundation to the line soon as well! Her hair, which has inspired her recent line of Unicorn Hair Dye, is usually dyed a vibrant shade of purple, blue or pink. She prefers to show it off by wearing it down in waves.
Deere’s life reflects her company’s philosophy, and she works hard developing new products that will be satisfying for customers while meeting PETA and The Leaping Bunny Program standards. She hopes her pursuit of her dreams will inspire others to do the same.
To learn more about Doe Deere’s morning routine, read https://www.savoirflair.com/beauty/288147/doe-deere-morning-routine.